The first essay Chris set out to write was on the current state of our media ecosystem. This includes spending time with family and friends reading and writing.įrom Chris's point of view, writing was one of the highest leverage use of his time through writing, he believed, authors could change peoples' worldviews, impact how they think, and see the world. When Chris left Kik in early 2017, he wanted to spend time enjoying the simple pleasures of life that he previously didn't have time for. Jairaj spent almost 6 years at Kik before co-founding Substack with Chris & Hamish. Jairaj, the third co-founder, joined Kik straight out of the University of Waterloo in 2012 (where he overlapped with Chris). While working on the book (2015), he joined Kik on a part-time basis. In 2014, Hamish got the attention of Elon Musk and joined Tesla as its lead writer.Ī year later, Hamish left his Tesla job to write a book about his experience Insane Mode. One of the companies he covered regularly was Tesla. He spent the better part of eight years at the company where he met his soon-to-be co-founders.īefore joining Kik, Hamish spent just shy of two years at Sarah Lacy's tech publication Pando Daily. From the genesis to the media landscape to how they built products.Ĭhris Best, Hamish McKenzie, and Jairaj Sethi started Substack in 2017, but their history dates back years before.Ĭhris co-founded the anonymous posting app Kik during his third year at the University of Waterloo (2010). I had a chance to sit down with Hamish to talk about everything Substack. I, in return, am freed to do the one thing I set out to do: writing. Substack handles everything from analytics to subscriptions (for paid newsletters) and even customer support. Substack is the platform that powers First 1000 and thousands of others. Yesterday the company crossed the 1,000,000 paid subscribers mark. Īt the time, Substack was still relatively new. By the end of May, I published the first case study on Roam Research, followed by Doordash. Throughout the lockdown, the idea of writing a Substack about getting your first 1000 customers took shape. I had more time than I knew what to do with. I'm locked in my old bedroom, with 4 months remaining to start my Master's program.
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